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BetterOpenSource

Umami vs Matomo

A side-by-side comparison of two open-source tools to help you choose the right one.

Feature
SummaryFast, simple, privacy-focused analytics.Powerful analytics that keep data yours.
GitHub stars27K20K
LicenseMITGPL 3.0
LanguageTypeScriptPHP
PricingFree & Open SourceFree & Open Source
Self-hostable
ReplacesGoogle Analytics, MixpanelGoogle Analytics
Rating4.6 / 54.4 / 5

Umami features

  • Privacy-first, cookie-free tracking
  • Multi-website support
  • Custom events and UTM tracking
  • Shareable public dashboards
  • MIT-licensed and easy to host

Matomo features

  • Full web analytics with 100% data ownership
  • Heatmaps and session recordings
  • Goals, funnels, and e-commerce tracking
  • GDPR and privacy controls
  • GA import and large plugin marketplace

Umamipros & cons

Pros

  • Truly MIT-licensed
  • Simple to deploy on a small VPS
  • Clean, fast dashboard

Cons

  • Fewer advanced reports
  • No built-in funnels in core

Matomopros & cons

Pros

  • Feature-rich and battle-tested
  • Complete data ownership
  • Import existing GA data

Cons

  • Heavier than minimalist analytics
  • Some features are paid plugins

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