Matomo
Open SourceSelf-hostablePowerful analytics that keep data yours.
4.420K starsAlternative to Google Analytics
Overview
Matomo is a free, open-source tool and a self-hostable alternative to Google Analytics. It's licensed under GPL 3.0 and written in PHP.
Matomo is a mature, full-featured web analytics platform and the leading open-source Google Analytics alternative. Self-host it for 100% data ownership, with heatmaps, funnels, and GDPR tools built in.
Why pick Matomo over Google Analytics
- Own your data instead of trusting Google Analytics's servers
- No per-seat pricing — grow without ballooning costs
- Matomo is open source: audit it, fork it, extend it
- Self-host for full privacy and compliance control
Key features
- Full web analytics with 100% data ownership
- Heatmaps and session recordings
- Goals, funnels, and e-commerce tracking
- GDPR and privacy controls
- GA import and large plugin marketplace
Pros & cons
Screenshots
Installation
Run with Docker
docker run -d -p 8080:80 matomoFrequently asked questions
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