Plausible Analytics vs Matomo
A side-by-side comparison of two open-source tools to help you choose the right one.
| Feature | ||
|---|---|---|
| Summary | Simple, privacy-friendly web analytics. | Powerful analytics that keep data yours. |
| GitHub stars | 22K | 20K |
| License | AGPL 3.0 | GPL 3.0 |
| Language | Elixir | PHP |
| Pricing | Free & Open Source | Free & Open Source |
| Self-hostable | ||
| Replaces | Google Analytics | Google Analytics |
| Rating | 4.7 / 5 | 4.4 / 5 |
Plausible Analytics features
- Cookie-free, GDPR-compliant tracking
- Lightweight script under 1 KB
- Single-page, easy-to-read dashboard
- Goals, funnels, and custom events
- Self-host or use the cloud
Matomo features
- Full web analytics with 100% data ownership
- Heatmaps and session recordings
- Goals, funnels, and e-commerce tracking
- GDPR and privacy controls
- GA import and large plugin marketplace