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Plausible Analytics vs Umami

A side-by-side comparison of two open-source tools to help you choose the right one.

Feature
SummarySimple, privacy-friendly web analytics.Fast, simple, privacy-focused analytics.
GitHub stars22K27K
LicenseAGPL 3.0MIT
LanguageElixirTypeScript
PricingFree & Open SourceFree & Open Source
Self-hostable
ReplacesGoogle AnalyticsGoogle Analytics, Mixpanel
Rating4.7 / 54.6 / 5

Plausible Analytics features

  • Cookie-free, GDPR-compliant tracking
  • Lightweight script under 1 KB
  • Single-page, easy-to-read dashboard
  • Goals, funnels, and custom events
  • Self-host or use the cloud

Umami features

  • Privacy-first, cookie-free tracking
  • Multi-website support
  • Custom events and UTM tracking
  • Shareable public dashboards
  • MIT-licensed and easy to host

Plausible Analyticspros & cons

Pros

  • No cookie banners required
  • Tiny script, fast pages
  • Beautiful, focused dashboard

Cons

  • Less granular than GA4
  • Self-hosting uses ClickHouse

Umamipros & cons

Pros

  • Truly MIT-licensed
  • Simple to deploy on a small VPS
  • Clean, fast dashboard

Cons

  • Fewer advanced reports
  • No built-in funnels in core

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